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A Review on Web Navigation Model:Information Foraging Theory Perspective |
Ke Qing, Wang Xiufeng |
Information Management School, Nanjing University, Nanjing 210093, China |
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Abstract [Objective] This paper aims to analyze the Web navigation models based on information foraging theory. [Method] The paper compares the similarities of the foraging behavior of animals and navigation behavior of users, investigates the theory foundations of Web navigation models based on information foraging theory and analyzes the operating mechanism of SNIF-ACT series models. [Results] The Web navigation models based on information foraging theory describe users' cognitive characteristics under limited rational hypothesis and suboptimal decision situations. [Conclusion] The paper provides some suggestions so as to improve the application of these models in explaining and predicting users' Web navigation behavior.
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Received: 19 July 2013
Published: 06 March 2014
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