PDF(684 KB)
Spillover Effect of Internet Word of Mouth in Negative Events——Take the “Deadly Yuantong Express” Event for an Example
He Yue, Song Lingxi, Qi Liyun
Data Analysis and Knowledge Discovery ›› 2015, Vol. 31 ›› Issue (10) : 58-64.
PDF(684 KB)
PDF(684 KB)
Spillover Effect of Internet Word of Mouth in Negative Events——Take the “Deadly Yuantong Express” Event for an Example
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