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Data Analysis and Knowledge Discovery  2021, Vol. 5 Issue (12): 74-87    DOI: 10.11925/infotech.2096-3467.2021.0402
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Two-layer Transmission Model of WeChat Public Account with Bass Model and SIR Model
Yang Siluo(),Xiao Aoxia
School of Information Management, Wuhan University, Wuhan 430072, China
Research Center for Chinese Science Evaluation (RCCSE), Wuhan University, Wuhan 430072, China
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Abstract  

[Objective] This paper constructs a double-layer transmission model for the content transmission of WeChat public accounts with the help of Bass model. [Methods] First, we analyzed the transmission process of the WeChat official account articles. Then, we developed a two-layer model combining the Bass diffusion model and the SIR model. Third, we conducted KS test using data from the public account of “Library and Information Conference”. Finally, we analyzed the parameters and the initial conditions of the model with Python. [Results] The new model simulated the transmission process of the public account contents. The probability of readers no longer sharing, as well as the non-subscribers’ exposure to information from other's sharing, have greater impacts on the dissemination of contents. [Limitations] This model did not include the complex network model for further analysis and did not study articles accessed by more than 100,000 times. [Conclusions] The proposed model could help us monitor the dissemination of WeChat public account contents and manage online opinion.

Key wordsWeChat Public Account      Transmission Model      Bath Diffusion Model      SIR Model     
Received: 25 April 2021      Published: 20 January 2022
ZTFLH:  G206  
Fund:National Social Science Found of China(18BTQ079)
Corresponding Authors: Yang Siluo,ORCID:0000-0003-3228-1102     E-mail: 58605025@qq.com

Cite this article:

Yang Siluo, Xiao Aoxia. Two-layer Transmission Model of WeChat Public Account with Bass Model and SIR Model. Data Analysis and Knowledge Discovery, 2021, 5(12): 74-87.

URL:

https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2021.0402     OR     https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2021/V5/I12/74

The SIR Model
WeChat Public Account Content Transmission Chain
Individual State Division in the Model
Two-layer Transmission Model of WeChat Public Account Combined with Bass Model and SIR Model
日期 公众号渠道阅读人数 非公众号渠道阅读人数 分享
人数
潜在转发者数(总阅读人数–分享人数)
2019年12月20日 313 583 93 803
2019年12月21日 29 161 18 172
2019年12月22日 17 67 9 75
2019年12月23日 10 29 5 34
2019年12月24日 1 14 2 13
2019年12月25日 5 21 6 20
2019年12月26日 3 15 3 15
Transmission Data Within 7 Days After the Article was Issued
p q β γ
0.25 0.35 0.65 0.45
Best Fit Parameters
Simulation Changes in Article Spread Based on Best-fitting Parameters
Variation of Article Diffusion Velocity Based on Best-fitting Parameters
Comparison of Simulated Situation with Actual Data
p on the Transmission Process
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The Influence of Different Innovation Coefficient p on the Transmission Process
q on the Transmission Process
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The Influence of Different Imitation Coefficient q on the Transmission Process
β on the Transmission Process
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The Influence of Different Sharing Coefficient β on the Transmission Process
γ on the Transmission Process
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The Influence of Different Immunity Coefficient γ on the Transmission Process
F 0 and N F 0) on the Transmission Process
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When the Parameter is Fixed, the Influence of Different Initial Conditions (the Proportion of F 0 and N F 0) on the Transmission Process
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