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Data Analysis and Knowledge Discovery
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The Ideal and Reality of the Metaverse: User Perception of VR Products Based on Review Mining
Cao Zhe,Guo Huilan,Wu Jiang,Hu Zhongyi
(School of Information Management, Wuhan University, Wuhan 430072, China) (Center for Studies of Information Resources, Wuhan University, Wuhan 430072, China)
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Abstract  

[Objective] From the perspective of technology-user interaction, the gap between users’ realistic perception of technology and the ideal technical requirements of the metaverse is investigated, and optimization suggestions for relevant technology are proposed.


[Methods] Based on user reviews of 64 VR products on JD platform, the mixed methods of LDA topic model and BERT language model are used to construct the indicators of attention and affection, so as to quantitatively analyze the users’ perception of VR technology. The comparative analysis is conducted based on the objective attributes of VR products and the technical requirements of the metaverse.


[Results] Five perceived attributes (function, quality control, use feeling, marketing and audio-visual experience) are extracted from user reviews. The attribute of audio-visual experience has the highest attention and affection whereas marketing is on the contrary. Three attributes of function, use feeling and audio-visual experience have eight progressive or regressive manifestations in the four dimensions of technical requirements in the metaverse (immersion experience, accessibility, interoperability and scalability), which are high immersion, sensory imbalance, multiple connections, time and space constraints, multiplayer interaction, mobile obstacles, multi-functional design and equipment problems.


[Limitations] The diversity and balance of samples need to be improved, and extended research on other types of metaverse technology equipment is not included.


[Conclusions] It can be learnt from the process of perceived attributes extraction, perceptual preference recognition and perceptual degree analysis that VR products can meet the technical requirements of the metaverse in immersion experience, but there is still a long way to go to achieve accessibility, interoperability and scalability. Taking objective attributes of products into consideration, a reference for the optimization of the technology in the metaverse can be provided.

Key words Metaverse      VR products      User perception      Topic Clustering      Sentiment Classification      
Published: 01 July 2022
ZTFLH:  TP393,G250  

Cite this article:

Cao Zhe, Guo Huilan, Wu Jiang, Hu Zhongyi. The Ideal and Reality of the Metaverse: User Perception of VR Products Based on Review Mining . Data Analysis and Knowledge Discovery, 0, (): 1-.

URL:

https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2022-0371     OR     https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y0/V/I/1

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