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New Technology of Library and Information Service  2009, Vol. 3 Issue (3): 69-73    DOI: 10.11925/infotech.1003-3513.2009.03.12
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Human-Computer Interaction in Network Advertisement Interface Evaluation: A Model of Relationship Between Network Advertisements&rsquo|Interface and Their Effectiveness.
Wang Jiandong
(Information Management Department, Peking University, Beijing 100871,China)
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This thesis first analysis the interaction characteristic of network advertisement system, Human-Computer Interaction(HCI) evaluation theory, and the feasibility of applying HCI theory into network advertisement interface evaluation. Then it remodels the traditional usability engineering using advertising effectiveness evaluation theory, and proposes a model to explain the relationship between network advertisements’ interface and their effectiveness. Finally, a series of experiments are designed to verify assumptions of the model.

Key wordsNetwork advertising      HCI      Heuristic evaluation      Advertising effectiveness evaluation     
Received: 21 November 2008      Published: 25 March 2009


Corresponding Authors: Wang Jiandong     E-mail:
About author:: Wang Jiandong

Cite this article:

Wang Jiandong. Human-Computer Interaction in Network Advertisement Interface Evaluation: A Model of Relationship Between Network Advertisements&rsquo|Interface and Their Effectiveness.. New Technology of Library and Information Service, 2009, 3(3): 69-73.

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