直播电商弹幕内容与行为特征对消费者购买行为的影响研究——主播与产品关联度的调节效应
陈婷, 丁宏昊, 周昊宇, 吴江
Impacts of Bullet-screen Content and Behavioral Characteristics on Consumer Purchase Behavior in Live Streaming E-commerce: Moderating Effect of Broadcaster-product Relevance
Chen Ting, Ding Honghao, Zhou Haoyu, Wu Jiang
数据分析与知识发现
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DOI: 10.11925/infotech.2096-3467.2023.1424
