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Data Analysis and Knowledge Discovery  2018, Vol. 2 Issue (8): 31-40    DOI: 10.11925/infotech.2096-3467.2017.1002
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The Study on the Temporal and Spatial Distribution of Event Tourism Based on Large-scale Tourism Early Warning Platform
Wang Ling, Dai Qianjin(), Wu Xiaojun
The Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China
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Abstract  

[Objective] This paper visualizes the big data of festival visitors, aiming to analyze their movement patterns and influencing factors. [Methods] We used the GIS tools to analyze the tourist flow data of 80 scenic spots during Shanghai Tourism Festival, and constructed metrological model to examine the influencing factors. [Results] We found that initiation tourism resources, which broke the obstacles facing event tourists, included the motivation of tourists gathering and rapid flows. The number of tourists declined from the multiple event centers to surrounding areas. The time distribution of tourist flow did not follow the classic “inverted U-shape”, and then led to more agglomeration effects. Tourism resource endowment, traffic conditions, competitiveness of tourism products, and tourism reception could all promote tourists gathering, while facilities (i.e. capacity) was no longer the key element in attracting visitors. [Limitations] More research is needed to discuss the dynamic path of tourist flow. [Conclusions] GIS and big data technology can be used to present the visitors’ flow.
Key words： Event Tourism      Passenger Flow      Time and Space Distribution      Agglomeration Effect      Influence Factor     
Received: 09 October 2017      Published: 08 September 2018
ZTFLH:  F592.7  
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Ling Wang
Qianjin Dai
Xiaojun Wu

Cite this article:

Wang Ling,Dai Qianjin,Wu Xiaojun. The Study on the Temporal and Spatial Distribution of Event Tourism Based on Large-scale Tourism Early Warning Platform. Data Analysis and Knowledge Discovery, 2018, 2(8): 31-40.

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https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/10.11925/infotech.2096-3467.2017.1002     OR     https://manu44.magtech.com.cn/Jwk_infotech_wk3/EN/Y2018/V2/I8/31

东方明珠 野生动物园 科技馆 上海自然博物馆 博物馆 佘山
经度(°E) 121.50 121.72 121.54 121.46 121.47 121.19
纬度(°N) 31.24 31.06 31.22 31.24 31.23 31.10
9月10日 11:30 1 167 2 497 5 490 3 921 1 238 395
11:45 1 202 2 848 5 850 4 162 1 238 278
12:00 1 266 3 036 5 961 4 136 1 251 330
12:15 1 332 4 278 6 031 4 249 1 251 411
12:30 1 450 4 636 6 147 4 207 1 240 496
10月6日 9:00 1 891 2 105 1 087 533 166 653
9:15 2 005 3 559 2 174 1 065 332 1 123
9:30 2 016 4 838 3 433 1 600 541 1 371
9:45 2 022 4 838 3 433 1 600 541 1 371
10:00 2 058 6 117 4 692 2 135 750 1 619
东方明珠 野生动物园 科技馆 上海自然博物馆 博物馆 佘山
固定资产投资额(亿元) 8.30 15.00 17.55 13.30 5.70 6.35
公交站点数(个) 35 20 29 31 27 14
门票价格(元) 220 130 60 30 0 0
景区等级(A级) 5 4 5 5 4 4
旅游咨询机构数(个) 19 11 17 17 14 8
接待客流总数(人) 87 151 757 624 574 579 269 387 89 292 175 418
景区承载力(人) 15 000 60 000 13 500 5 900 3 161 9 533
影响因素 指标衡量 指标解释
旅游资源禀赋 景区等级 旅游资源的吸引力
事件旅游配套设施 固定资产投资 代表景区设施价值
交通区域条件 公共交通站点数 客流进入目的地便捷性
事件旅游产品竞争力 旅客流接待量 旅游产品开发程度
事件旅游服务接待
能力		 游客咨询机构数量 客流得到的服务能力
事件旅游景区承载力 景区最大承载力 客流在景区的舒适程度
门票定价 景区门票价格 门票对于客流的影响
lnP lnQ1 lnQ2 lnQ3 lnQ4 lnQ5 lnQ6 lnQ7
lnP 1
lnQ1 0.601*** 1
lnQ2 0.573** 0.292 1
lnQ3 0.790** 0.450 0.554 1
lnQ4 -0.826** -0.463 -0.565 -0.587 1
lnQ5 0.764*** 0.445 0.503 0.589 -0.640 1
lnQ6 -0.169** -0.008 0.486 -0.107 0.055 -0.097 1
lnQ7 0.016* 0.034 0.009 0.052 -0.066 -0.031 0.049 1
变量 修正前 修正后
系数 t统计量 系数 t统计量
常数项 -14.9713 -11.8666 -14.823 -11.867
lnQ1 3.2134** 3.7207 3.1129*** 3.7152
lnQ2 0.1927* 1.8455 0.2027* 1.9288
lnQ3 0.9465*** 4.9214 0.9410*** 4.9176
lnQ4 -0.7216*** -6.1081 -0.7183*** -6.1038
lnQ5 0.7314*** 3.5407 0.7207*** 3.4987
lnQ6 -0.3728** -2.8574 -0.3859** -2.9359
lnQ7 -0.0008 -0.3539 - -
R2 0.8906 0.8905
调整R2 0.8799 0.8815
F值 83.7118 98.9717
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