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New Technology of Library and Information Service  2012, Vol. Issue (11): 78-85    DOI: 10.11925/infotech.1003-3513.2012.11.13
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The Empirical Research on Users’ Continuance Intention in Microblogging Services
Peng Xixian1, Feng Zhubin1, Sun Xiaoling2, Zhu Qinghua1
1. School of Information Management, Nanjing University, Nanjing 210093, China;
2. School of Management and Engineering, Nanjing University, Nanjing 210093, China
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Abstract  With Microblog as the investigated object, based on deeply collecting and analysing the existing literatures, this paper attempts to develop an integrated model that incorporates features of microblog, system quality and subjective norm into the expectation-confirmation model. This research model is examined by questionnaire survey and Structural Equation Modeling(SEM), and the result reveales that users satisfaction, perceived enjoyment, privacy risks and etc. have direct relationship with microblog users' continuance behavior.
Key wordsMicroblog      Continuance behavior      ECT-IS      SEM      Influencing factors     
Received: 19 September 2012      Published: 06 February 2013
:  G350  

Cite this article:

Peng Xixian, Feng Zhubin, Sun Xiaoling, Zhu Qinghua. The Empirical Research on Users’ Continuance Intention in Microblogging Services. New Technology of Library and Information Service, 2012, (11): 78-85.

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